Frequently asked questions

Expect remarkable mind-reading, shared laughter and moments of genuine disbelief. Alex combines audience participation with warmth and wit, helping guests feel part of the experience. The performance is shaped around your occasion, whether that means close-up entertainment during drinks or a show for everyone together. Tell Alex about your event and he can recommend the best fit.

The Svengali is Alex Ward: a London-based mentalist with over 18 years of performance experience and a member of The Magic Circle. His approach combines striking mind-reading with warmth, wit and an instinct for involving a room. The aim is not simply to demonstrate something impossible, but to give your guests a shared experience they will remember and talk about.

Alex performs at corporate events, weddings and private celebrations, from intimate gatherings to larger occasions. Close-up mind-reading can bring guests together during drinks or between courses, while a stage or parlour show creates a shared highlight. Based in London and available further afield, Alex will help you choose a format that suits your guests, venue and running order.

Yes. The format, tone and level of audience interaction can be shaped around your occasion, guests and schedule. If you have a theme, a corporate message or a particular moment you would like to make memorable, mention it in your enquiry. Alex can discuss what is practical and suggest an approach that feels natural within your event.

Start with the enquiry form below or email alex@thesvengali.com. Include your date, venue or location, approximate guest numbers and any timings you have in mind. Alex will check availability, discuss the right performance format and provide a tailored quotation. If you are still planning the details, that is absolutely fine: get in touch and he can help you explore the options.

Enquire as soon as you have a date or a shortlist of dates, particularly for popular weekends and seasonal events. If your event is coming up soon, it is still worth asking: availability varies. You do not need to have every detail settled before making contact. Send your date and location, and Alex can help you work through the next steps.

Your quote depends on the type of performance, duration, location and requirements of your event. Close-up mind-reading for small groups and a show for all your guests need different arrangements. The service pages give typical spending ranges. Share your date, venue and plans, and Alex will recommend a suitable option with the performance and fee clearly explained.

Travel, accommodation where needed, extended performance time or particular production requirements may affect the quotation. Alex will discuss these requirements with you before a booking is agreed, so you can understand what is included. Let him know the venue, timings and any special requests when you enquire; this helps him prepare an accurate proposal.